Evolution of the Artist's Intermission
When designing the Sanctuary at SoundHaus, our goal was to reinvent the mental break artists crave during intense creative sessions by replacing unhealthy habits with modern day wellness practices.
We realized that historically when creatives reach for a cigarette in an intense flow state, they aren't craving the smoke, but rather looking for a mental reset to clear their minds and refocus. By replacing smoking breaks with sauna sessions and cold plunges, we remixed this routine into a health-focused ritual. Ultimately, we didn't want to remove the creator's moment of reset, we wanted to transform it into a practice that brings them to health and wholeness.
“The iconic image of the smoking musician was never about the nicotine... it was a desperate reach for a mental exit from the creative act.”
-Tim Stanton | Head of Brand
“We aren't just changing the habit, we’re elevating the lifestyle. We’re giving your body the healthy boost it was actually looking for when you first reached for that light.”
- Charles Vesley | Head of Design
